What does "The Whole Pitch Blows" Mean? What is 'pitch', and what is 'blow'? Welcome to our English lesson with The Boys. We'll be looking at idiom, phrasal verb, figurative language, and advanced vocabulary. Let's watch and learn. In the scene, two creators present their ideas for an advertising campaign. So, they make a pitch for the job. In this situation, 'pitch' means a presentation or proposal. Now, let's learn the meaning and usage of other words and expressions in this clip. " small-town kid " means someone who grew up in a small town or village, a place that's not a big city. " on the surface " means looking at something from the outside or in a very basic way, without going deeper. Imagine you are meeting someone new. On the surface, you might only see their clothes and how they smile. You don't know their personality or what they're really like yet. ' all-American boy ' describes someone ...